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Another Interesting... Thoughts II
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Theories III The Art of Magic
Magic for Dummies Visual Explanations
The Visual Display... Envisioning Information



JIS: DVD!
Jamy Ian Swiss: Live in London


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JIS: DVD!

Put your money where his mouth is...


...and receive an entire close-up act of extraordinary magic from a true professional's repertoire. Swiss's performances and reputation as an accomplished teacher and incisive thinker have been attested to by Penn & Teller, Lance Burton, Jeff McBride, Eugene Burger, Dai Vernon, Johnny Thompson and many others. This DVD includes his entire lecture, teaching in depth ground-breaking tricks and routines that have already been adopted by many of magic's top professionals. Included are his definitive versions of Card in Box, Card in Matchbook, Animated Finger Ring, three secret card folds and much more. Intensely powerful sleight-of-hand magic, forged in the fire of exten sive real-world performance. Expect quality.

This exciting lecture is packed with practical material from a professional's working repertoire — filled with real-life information about the performance of magic — all delivered in Jamy's powerful, entertaining, and unprecedented style!

Including:

THE KISS OF THE BIG APPLE — The last word in "card in container" routines, featuring an original element that has since been adopted and varied by countless other magicians.

WISHFUL THINKING - The ultimate Card in Matchbook. An entertaining and mystifying multi-phase closing routine straight out of a professional's act.

THE ANIMATED RING — Based on an Al Baker creation and remarkably easy to do, yet probably the most powerful invisible thread effect yet. As featured in Jon LeClair's The Art of Invisible Thread .

Among the sleights taught are three different secret card folding techniques, including Jamy's own diabolical "Under-the- Spread Fold."

This is more than a lecture — it's a carefully constructed performance, a session with an expert teacher, a riveting motivational experience. These are not merely magic lessons — these are life lessons!



Shattering Illusions
293 pages in hardcover with dustjacket
(Hermetic Press, 2002)


$35.00  SOLD OUT

"Shattering Illusions is an important book. Buy it. Study it. Think about it. You'll be a better magician for having done so."

Michael Close
MAGIC magazine

Twenty insightful and occasionally incendiary essays on the topics of why magicians have failed to stop the exposure of secrets to the public; why magic is held in low esteem by much of show business and the public, and what can be done about it; intellectual property rights in magic; the problems of presentation for mentalists (and one solution); should you learn magic from books or from video; how to tell a good trick from a bad one; the fallacy of "naturalness" in sleight of hand; commercialism, its benefits and pitfalls; discovering an on-stage character and a style that can lead to success--and an answer to the troubling question, Why do we do magic?



"Jamy Ian Swiss is an esteemed colleague, a terrific performer, and someone who cares very deeply about the art of magic. ... For Mr. Swiss, complacency is not an option. ... Shattering Illusions contains no tricks, but it contains many of the real secrets of successful magic. ... Shattering Illusions is an important book. Buy it. Study it. Think about it. You'll be a better magician for having done so."
     -- Michael Close, MAGIC, November 2002

"Splendidly written ... At their best, these essays remind us of the wonderful, the fleeting, the transcendent feelings we've had while experiencing the performance of a magic effect, and give us reason to pause and reconsider our own objectives. ... This is an entertaining, illuminating and provocative collection by a man who possesses a profound affection for magic. Every generation seems to produce a few voices that shout from the wilderness, waking us from our complacency, pointing out alternative paths and cajoling us to do better. Jamy Ian Swiss will certainly be remembered as one of those voices."
     -- David Regal, Genii, December 2002 (read the full review)

"I honestly don't know of a single person in magic and/or mentalism that would not be healthier after a good dose of this book. ... In one of my favorite chapters ('Mentalism Grows Up'), Mr. Swiss writes about mentalism. But how can this be? After all, I have heard for years that Jamy Ian Swiss despises mentalism. Well, I hate to be the one to break it to you, but that is simply not the case. (Although he has told me that hates bad mentalism, and who can argue with that?) The views that he expresses are very well thought out, and they could help raise mentalism to the level of true artistry, but only if it divorces itself from the backroom charlatans. ... In my opinion, all of Shattering Illusions is in the "must-read" category, but I believe that the final two chapters are truly definitive. ... People often discuss what books they would want with them if they were stranded on a deserted island. In the case of Shattering Illusions, I will pack two copies in case one gets damaged."
     -- Rick Maue, Voices (Deceptions Unlimited), December 2002 (read the full review)

"This is an important book, one that should be read and reread by everyone thinking him or herself a magician."
     -- Phil Willmarth, Linking Ring, December 2002

"Swiss is currently best known in the magic community for his 'no hold barred' book reviews in Genii. Although there are many who disagree with this or that comment he might make, few would challenge his abilities as a wordsmith. His writing ability, combined with his great passion, commitment and integrity, make for compelling reading. This is a collection of twenty essays, most previously published, but all updated for this collection. Although no tricks are taught, these essays are not entirely theoretical. For example, his 'Good Trick, Bad Trick' is a useful system for analyzing performance material for its commercial potential. There is a history of bar magic, tributes to Goshman, Vernon and Slydini, autobiographical pieces and a constant grappling with ethical issues, ranging from intellectual property to exposure to the performance of mentalism. It is impossible to read this book without thinking, which is a very good thing indeed."
     -- H&R Magic Books, December 2002

"This is a book about 'magic!' No, not tricks. This book is REALLY ABOUT MAGIC! What it is, what it could be, used to be, should be, will be, may never be, etc. ... I can guarantee that you can turn to almost any paragraph on any page of this book and there is something there that will make you think about your magic, or just magic in general. It will create a spark in your mind that just might be the key to a better approach to your magic. This book is REAL. ... I really think that Jamy has gone far beyond expectations with these writings. I will go so far as to put this on my bookshelf with Fitzkee, Maskelyne & Devant, Nelms, Sharpe, Wonder and other 'important' works. If magic is truly in your 'soul' then this book MUST be read, not once, but many times."
     -- Denny Haney, Denny & Lee Magic Studio

"A must have. End of story. Will benefit the professional and amateur alike. This stuff like fine wine is to be sipped and appreciated. It's not for everyone, but then again neither is magic. One of the very few books by someone qualified to write a book, not some new jack on the block. Jamy Ian Swiss knows what he is talking about."
     -- David Malek, Earth's Largest Magic Shop

"Be prepared to have your thinking on magic challenged by one of magic's finest wordsmiths and deepest thinkers. Jamy Ian Swiss is a performer, writer, lecturer and TV magician who knows a bit about magic. His reviews in Genii have truly lifted the bar when it comes to product review and his 'speak your mind with thought and justification' style has ensured readers open those pages first each month. the first essay in this book 'Why All Magic Sucks' may get your back up but calm down and re-read and you will see where he is coming from. This sensibly priced book may well become the next "Strong Magic."
     -- Taylor's Magic Shop, Australia



The Jamy Ian Swiss Book Reviews
Genii magazine, 1994 through 2000
The Complete eBook Collection, on mini-CD-ROM) (published by Lybrary.com)


$32.50

If you're at all interested in the literature of conjuring, then you probably already know that I write book reviews for Genii magazine. In fact, I'll soon begin my ninth year of book criticism, having begun reviewing for Genii in June of 1994.

Now you can own the complete collection of these acclaimed book reviews, from 1994 through 2000, in one convenient ebook. In addition to 217 reviews, you'll receive "A Millennium of Magic Literature," a special, comprehensive feature written for the January 2001 millennium issue of Genii, as well as an introduction written expressly for this collection that will give you new insight into my approach.

This review collection comes with fully hyperlinked title-index and author-index. Whenever a reviewed book is mentioned elsewhere in the collection, you will find a convenient hyperlink to the actual review. The collection also includes publisher Lybrary.com's innovative "LybraryReader," with its built-in search engine and a text-to-speech feature that enables your computer to read the material aloud, all of which combine to produce a timeless resource for guiding your next book purchases. Whether or not you subscribed to Genii during these years, you'll love the convenience of owning the complete collection of reviews all in one place in this easily-searchable, electronic form.

"Highest recommendation!" - The Linking Ring

"I'm a big fan of Mr. Swiss's writings. He has raised the quality of magic criticism to a high level. His essays are thoughtful, erudite, and scholarly. He educates while he entertains. Having all these reviews in an easily accessible format is invaluable. If you have any interest in the literature of magic (or if you just want to be a smart shopper) then The Jamy Ian Swiss Book Reviews should be next to your computer. Buy it. Period."
    - Mike Close, MAGIC magazine



Theurgical Thread II
8-1/2 X 11, plastic comb binding, card stock covers, 27 pages

$20.00


This booklet is actually both a detailed manual on invisible thread in general, covering many different types, their proper application, lighting, strength, psychology, etc., as well as a detailed instruction manual for professional presentation of a psychokinetic effect. You may have seen Jamy perform a brief segment of this on the PBS NOVA special featuring James "The Amazing" Randi. A borrowed finger ring animates and moves across an ordinary pencil, rises up the pencil, and then finally moves across the pencil while all the props are in the spectator's hand. Truly a show-stopping miracle that will leave your audience talking about it for a long time to come, it is the easiest and quite possibly strongest invisible thread effect you will ever do. This invaluable booklet is a bargain! Chapters include:
  • Theory: Simple, Not Easy: Why invisible thread magic requires a theoretical approach, not simply a method
  • A Basic Thread Primer: Everything you needed to know about types of thread, strength, applications, etc. - and didn't know who to ask.
  • Throwing Some Light on the Subject: All about the critical issue of lighting.
  • The Gimmick: Simply Swiss: An incredibly simple device for handling so-called "Esoteric Thread."
  • The Animated Ring: Every conceivable detail on the strongest invisible thread trick you can do - that also happens to be one of the easiest.


Theatrics II
8-1/2 X 11, plastic comb binding, card stock covers, 38 pages

$20.00


Original presentations (only) and complete scripts for eight classic card routines, the technical instructions for which have appeared in other publications (complete references are provided). These presentations are not only useful, but serve as excellent examples of how to work up stories and original presentations around your own tricks. Included are new and original presentations for:
  • "Immaculate Connection" (Paul Harris has said that the presentation included here for his linking card routine is the best extant.)
  • Daryl's "Puerto Rican Triumph"
  • Daryl's "Double Dazzling Triumph"
  • Paul Harris' "Bizarre Twist"
  • Harris' "Color Stunner" (Color Changing Deck)
  • Crandall/Dingle "Rainbow Deck"
  • Mike Skinner's "Three Different Ways"
  • Harry Lorayne's "Card Sharp vs. the Four Gamblers"
  • Plus an original three-phase reverse routine. Also included are two chapters of advice on routining and presentation.


Another Interesting Application of That Principle
8-1/2 X 11, plastic comb binding, card stock covers, 44 pages

$20.00


More than a set of lecture notes, a detailed booklet including 12 card and coin routines ranging from the very easy to the advanced. Includes:
  • Sm'All Backs (Small Packet All Backs/Quick 3-Way);
  • Acing the Sm'All Backs (a sucker climax for magicians);
  • Re-Re-Re-Reset (An extremely visual handling of the Paul Harris classic);
  • Almost Gaff-less Invisible Deck (just what it says!);
  • Stabbed in the Sandwich (a display of apparently awesome sleight-of-hand that is far easier to do than it looks! Penn & Teller used a version of this with rapper Ice-T on their Sin City TV series.);
  • Point Blank (an eye-popping, seven effect card routine);
  • Premonition Redux (a named card vanishes from the deck under absolutely fair conditions);
  • Hippity Cop (a simple, sleight of hand version of the Johnson Products "Hopping Half" routine);
  • Me-Fly (a handling of 3-Fly that leaves you clean);
  • Handy Coins Across (a commercial Coins Across, based on a routine of David Roth's, that takes place entirely in the spectator's hands);
  • Well In Hand Okito (a version of Roth's Out-In-Out that done entirely in the spectator's hands);
  • Direct Steal and Jumbo Coin Transformation (a new steal and visual transformation with a 3" coin)


Thoughts II
8-1/2 X 11, plastic comb binding, card stock covers, 34 pages

$20.00


This lecture manuscript includes four routines, two of which have been the feature of the Jamy Ian Swiss lecture since 1987: Kiss of the Big Apple: A terrific card-in-impossible location effect. A kiss appears on a previously initialed selection, which subsequently vanishes from the deck and appears in a previously introduced covered dish, filled with chocolate kisses. This routine introduced a new addition to the Kaps Card in Container method and plot, which has since been applied by a number of magical creators, including John Bannon and others.
  • Wish Fulfillment: the ultimate Card in Matchbook routine, Michael Ammar has said that he prefers this one to his own "Yeast Card," from Encore III, and has adopted elements of this routine for his own most recent published version.
  • The Self-Contained Card on Ceiling: A new way of handling the venerable Card on Ceiling - throw away that silly Sucrets can! A simple, self-contained prop that's a genuine part of the routine - you'll adopt this the moment you read it. Also included is a discussion of the "mysterious adhesion" effect (via wax) versus the "thrown thumb-tack" effect for the Card on Ceiling.
  • A Curiously Strong Card Trick: Jamy's latest version of the Kaps Card in Container, designed for working from the pockets and with all the management for walk-around applications. And in this version you - and the container! - end completely clean. All four routines are thoroughly explained, including all details of handling, misdirection, and presentation. Also included are several sleights:
  • The Under-The-Spread Fold, a method for folding a card while completely surrounded;
  • a very deceptive double-lift switchout;
  • a simplified side steal.


Theories III
8-1/2 X 11, plastic comb binding, card stock covers, 62 pages

$20.00


A thought-provoking work, without any tricks. Includes:
  • The Standards of Deception: how to improve your magic, and how to avoid "setting off the spectator's unconscious alarms"
  • SSS: The Sleight Study System: An organized system for learning sleight-of-hand technique with cards and coins, including very extensive recommendations, selected from throughout the literature, for the best sources and specific sleights to learn, along with an extended "Dissertation on the Double-Lift."
  • The Swiss Classics: A Five-Foot Shelf of Magic Books: an organized and extensive recommended reading list of over 200 titles, and more.


The Art of Magic
(the book) The Companion to the PBS TV Special by Carl Waldman and Joe Layden with Jamy Ian Swiss

(256 pp, 1997, PBS Books/R.R. Donnelley, General Publishing Group; 200 illustrations, many in color.)


$39.95


A beautiful coffee-table style book version of the PBS documentary, The Art of Magic, with a foreword by Siegfried & Roy and a preface by Lance Burton. This extensively illustrated book offers a general overview of the history of magic as practiced by shamans, court entertainers and stage illusionists. Especially useful as a Who's Who of contemporary magicians. A companion to the three-part PBS series which debuted in February, 1998. A nice book to show to non-magician friends, and also a beautiful gift item.

And, also available from PBS:

The Art of Magic
The entire PBS documentary on videotape
(Length: 150 minutes on 2 tapes; Closed Captioned)


Go beyond tricks and conjuring to the power and traditions of magic! Discover the people who created and performed the illusions, philosophies and history of this ancient art. Using fascinating archival footage and stills, go back in time to learn about the early practitioners of magic, Isaac Fawkes, Cagliostro and the Fox Sisters and the true masters of the craft who appeared at the beginning and the middle of this century: Cardini, John Nevel Maskelyne, Harry Houdini and Channing Pollock. Then thrill to the accomplishments of contemporary magicians like Siegfried and Roy, Jamy Ian Swiss, Lance Burton and more.

Purchase the video from PBS here.



Magic for Dummies
By David Pogue

$19.99


The coolest magic tricks have been gathered together in one book, best-selling author David Pogue's Magic For Dummies, which is guaranteed to leave your friends, family and coworkers spellbound at your mastery of the mystical arts. Perform great magic at the drop of a hat with these tips and tricks -- literally -- from Pogue and 35 of America's top professional magicians - including a contribution from Jamy Ian Swiss! One of the best introductory magic books available, using simple tricks to illustrated important concepts of performance, misdirection, psychology and more. With a little practice (and some clever misdirection, which lays at the heart of all magic tricks), you'll bewitch everyone around you with card tricks, coin tricks, disappearing acts, and even mind-reading! Magic For Dummies features more than 90 deceptions, illusions, and sleights of hand for all occasions, along with photos, patter, and presentation tips for every trick in the book. A great gift for someone who is considering magic as a hobby.



Visual Explanations
By Edward Tufte

$45.00


With Visual Explanations, Edward R. Tufte adds a third volume to his indispensable series on information display. The first, The Visual Display of Quantitative Information, which focuses on charts and graphs that display numerical information, virtually defined the field. The second, Envisioning Information, explores similar territory but with an emphasis on maps and cartography. Visual Explanations centers on dynamic data--information that changes over time. (Tufte has described the three books as being about, respectively, "pictures of numbers, pictures of nouns, and pictures of verbs.") The book includes a chapter, "Explaining Magic," co-authored by Jamy Ian Swiss; it is the only collaborative material in Tufte's three landmark texts on information design.

Like its predecessors, Visual Explanations is both intellectually stimulating and beautiful to behold. Tufte, a self-publisher, takes extraordinary pains with design and production. The book ranges through a variety of topics, including the explosion of the space shuttle Challenger (which could have been prevented, Tufte argues, by better information display on the part of the rocket's engineers), illustrating magic tricks, a cholera epidemic in 19th-century London, and the principle of using "the smallest effective difference" to display distinctions in data. Throughout, Tufte presents ideas with crystalline clarity and illustrates them in exquisitely rendered samples.



The Visual Display of Quantitative Information
By Edward Tufte

$40.00


A timeless classic in how complex information should be presented graphically. The Strunk & White of visual design. Should occupy a place of honor--within arm's reach--of everyone attempting to understand or depict numerical data graphically. The design of the book is an exemplar of the principles it espouses: elegant typography and layout, and seamless integration of lucid text and perfectly chosen graphical examples.



Envisioning Information
By Edward Tufte

$48.00


A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images.